Zero to 100,000
Social Media Tips and Tricks for Small Businesses
Que (an imprint of Pearson), 2011
From the back cover …
“Close your eyes. Now, envision 100,000 people who are passionate about you, your
business, and your brand! We’re talking about people who buy your stuff, and then
tell their friends how incredibly great you are—without being paid to do it. People
who follow your every move, look to you for guidance, and can’t wait to hear what
you’re up to next.
Your 100,000 people. Your two football stadiums full of cheering fans. They’re
out there, looking for you. Here’s your easy, low-cost social media plan for
finding them…connecting with them…giving them what they want—so they
can make you stunningly, incredibly successful!
…”
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