“Q.
Your greatly anticipated book entitled Zero to 100,000 is released in October 2011: Tell us, what is the book about and why did you both decide to write it?
Zero to 100,000 is a social media book that fills a very real need; that of the smaller businesses and solo-preneurs who want to build a fast and effective social media presence from scratch on a tiny budget. There are plenty of social media books out there geared at big businesses and large corporations, but nothing that reaches out directly to the smaller business in the way our book does. As a couple who are also a ‘brand’, we were keen to share our experiences and the secrets of our online success with others.”
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